Utopia
A branding concept that unfortunately never went ahead. The concept restaurant that was underpined by the ‘80/20 diet’ (eating 80% healthy and 20% not as healthy). The identity of the brand was inspired by the lifestyle and landscape of ‘Icaria’ a Greek island which is one of the worlds seven ‘blue zones’, (regions of the world where people live much longer than average).
A branding concept that unfortunately never went ahead. The concept restaurant that was underpined by the ‘80/20 diet’ (eating 80% healthy and 20% not as healthy). The identity of the brand was inspired by the lifestyle and landscape of ‘Icaria’ a Greek island which is one of the worlds seven ‘blue zones’, (regions of the world where people live much longer than average).
